For most independent and small agencies, it’s not about the biggest clients, it’s about each and every client.
Although small independent agencies are often perceived as the “cheap” alternative, many independent agencies are finding that their structure is the foundation for a profound and unique advantage.
Independent agencies have a strong foundation because of the people in the team. Independent agencies attract a different kind of talent. They have staff who value autonomy, inspiration and entrepreneurship and are not afraid of responsibility.
The close-knit teamwork in a small and independent agency encourages more creativity in the process often leading to better results. Being a small team provides clarity of thought and encourages us to be more resourceful in how we think about developing insights and communicating as a team. Most of us will agree that some of the campaigns that we have worked on are the ones with the smallest budget which echoes this idea; the less you have, the more creative you get.
Of course, we care about growth, every business does but we think that it is something that can only be achieved through fostering, sustaining and expanding our client base. For us, retaining new business is all about building and strengthening relationships. Independent agencies that are smaller, a key benefit is the opportunity to work more face-to-face with the same team, providing that one-on-one approach. For independent agencies, spending time with the client is an essential step for a source of creativity and inspiration and for the long-term relationship.
Independent agencies tend to be lean, mean marketing machines. As an independent agency, we take calculated risks, work with clients we truly want and partner with suppliers we know will deliver. We have been successful in establishing a collaborative, creative culture. The result for us is we enjoy long-term relationships with our clients and our employees.